HERE'S WHAT
I DO BEST.
LOGO & BRAND DESIGN
One of the essential cornerstones of your business? Your logo and branding. Think of it like your fingerprint - a unique identifier that lets people (your customers!) know who you are.
​
Of course, this isn't accomplished with just a good logo - rounding it out with comprehensive brand design for your business helps with recall and communicates the professional image you want to convey to your customers. This covers everything from typography, color palette, package design, and more.
BRAND STRATEGY
A good strategy for your business is as essential as Google Maps these days.
​
And that's what brand strategy is - a roadmap for your business' creative and communication efforts.
​
How will you reach your customers, where will you reach them, and what will you tell them?
MARKETING SERVICES
I can also assist your business with managing other marketing initiatives, such as...
​
-
Email Marketing (Design, Automation, Campaigns)
-
Social Media Management
-
Website Design (Wix, Shopify, Wordpress)
-
Copywriting & Blogging
ABOUT
WHO,
ME?
Small businesses hold an especially dear place in my heart.
I've worked full-time for a few, assisted some others through freelance work, and even began my own little side-business in 2019.
​
During all of this, I've been nothing short of inspired by the sheer passion and drive of small business owners, and have a serious appreciation for everything that makes a small biz tick.
​
That's why I focus on them in my freelance work: because they are the types of people that inspire me to do my best work every day.
Eileen Shaw
​
B.A. in Communications, Westfield State University (2017)
​
Based in western Massachusetts.
​
Avid amateur equestrian, iced mocha latte addict, and Boston sports fan.
​
HERE'S SOME OF MY
FAVORITE WORK.
Click the image to learn more about each project.
